Practice Areas

From crisis communications to media relations, I’ve got you covered.

Public Relations

Strategic communication that shapes public perception, builds credibility, and creates lasting impact through tailored media strategies and authentic storytelling.

Targeted media engagement that builds visibility and credibility

Integrated PR campaigns that elevate awareness and support organizational goals

Message architecture and narrative development that strengthen brand reputation and trust

Brand Management

Empowering brands to connect meaningfully with consumers through consistent messaging, emotional storytelling, and data-backed brand growth strategies.

Brand positioning that clarifies identity and differentiates in competitive spaces

Audience engagement strategies that deepen connection and loyalty

Brand narrative development that unifies messaging

Crisis Communications

Safeguarding your brand’s image by anticipating risks, managing crises, and maintaining public confidence through transparency and strategy.

Crisis planning and preparation

Rapid message development and stakeholder communications during high-risk moments

Reputation management, including monitoring, risk assessment, and rapid mitigation

Advocacy

Developing authentic relationships with local audiences to strengthen trust, demonstrate responsibility, and enhance long-term brand loyalty.

Local partnerships that build credibility and community alignment

Stakeholder outreach that strengthens support and influence

Coalition building and management, including integrated strategic communications

Interested in Working Together?

Start a conversation that moves your message— and your reputation — forward.

monica@monicamccafferty.com